In Singapore, martech success is governed by consent and integration, not feature lists — a platform that ignores PDPA, the Do Not Call registry, or your CRM will cost you a penalty, not just a campaign. Use this checklist to pressure-test a provider before you sign.
How to evaluate a marketing technology provider in Singapore
- Make consent the first question: ask the provider to walk you through how their build captures consent at the form, scrubs Singapore numbers against the DNC Registry before a send, honours opt-outs across every channel, and stores the proof — PDPA accountability stays with you even when they process the data.
- Buy the integration, not the logo — before signing, map the data flow end to end (where the customer record is mastered, how it syncs, how events flow back for attribution, and who owns the connectors when an API version changes) so you don't end up with a second, conflicting database.
- Separate the platform licence from the work: get a fixed-fee Statement of Work for the initial build, with implementation, data migration, deliverability setup, and campaign operations as distinct line items rather than assumed outcomes.
- Insist on named deliverability tasks — SPF, DKIM and DMARC authentication on your domain, sending-domain warm-up, and list hygiene — and for SMS or WhatsApp confirm they handle sender ID registration and route through compliant local aggregators.
- Pressure-test measurement for a post-cookie world: ask how they handle attribution when last-click breaks down, whether they use server-side tagging, and how that reconciles with PDPA purpose-limitation so you only use data you had a lawful basis to collect.
- Pin down lock-in and exit terms before you commit — confirm in writing that contacts, consent records, and campaign assets are exportable in a standard format, and clarify who owns the data and integrations if you leave.
Verify for Zoo Group
- Confirm key details directly with the vendor — this listing isn't vendor-managed yet.
- Ask for two recent Singapore client references you can speak with.
- Ask for a written scope of services before comparing quotes.
- Request evidence of relevant certifications and their current validity.
Questions to ask
- How does your build scrub Singapore numbers against the DNC Registry and propagate opt-outs across email, SMS, and WhatsApp before every send?
- Can you share two clients of my size in a comparable industry, on the same platform, whom I can speak to about deliverability rates and integration pain?
- If we leave, what happens to our contacts, consent proof, and campaign assets — and in what format can we export them?
- Who owns sender authentication and domain warm-up, and what inbox-placement rate should I realistically expect?
Prepared under the TechDirectory editorial byline with review credit June C; this label is not proof of identity, credentials, or a completed human review. This directory-authored checklist is not attributed to Zoo Group; editorial independence has not been independently audited. Editorial standards