★ Category overview

Marketing Technology (Martech) Vendors in Singapore

Last updated: 24 May 2026

Singapore marketing teams assembling a martech stack usually weigh local SG vendors and integration partners against global platforms sold through regional resellers. The stronger vendors connect cleanly to your existing CRM and data warehouse, are explicit about how customer data is stored and processed under the PDPA, and can show measurable lift — not just dashboards. Check for overlap with tools you already own before adding another platform to the stack.

What to look for
  • Native integrations with your existing CRM, CDP, and analytics tools — and a clear data model for how customer records sync between systems.
  • PDPA-compliant data handling: where data is hosted, how consent is captured, retention controls, and DPO-ready audit trails.
  • Proof of measurable outcomes — attribution, conversion lift, or pipeline impact — from comparable Singapore or regional campaigns.
  • Transparent pricing as contacts and usage scale, plus real implementation and onboarding support rather than a software-only licence.
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CboxDev is a martech provider specialising in B2B lead generation and account-based marketing services. The company assists clients by identifying and qualifying potential customers across multiple channels, including email, calls, social media, chat, event...

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Dotdigital is a marketing automation platform that enables businesses to create personalized customer journeys across multiple channels. The platform integrates customer data with campaign tools to facilitate cross-channel activity, including email, SMS, we...

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Elves Lab is an award-winning Singapore website design agency that has worked in the creative industry since 2000. The company builds creative websites that are original and unique, drawing on an in-house team of experienced website designers and developers...

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Kinnetik serves as a comprehensive marketing team, addressing all business needs as a full-stack marketing and technology partner. The company covers a wide range of services including advertising, public relations, design, and digital transformation. Kinne...

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Digital Squad is an award-winning digital marketing agency based in Singapore, specializing in integrated digital marketing, AI transformation, and strategic branding. The company helps organizations with customer acquisition, market expansion, brand reposi...

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Hunters Digital is a Singapore-based web design and digital marketing agency. The company develops corporate and e-commerce websites. Its digital marketing services include search engine optimization (SEO), search engine marketing (SEM), and social media ma...

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PurpleClick Media is an award-winning digital marketing agency based in Singapore, offering a comprehensive suite of services including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Programmatic Ad Buy, TikTok Marketing, Facebook Marketin...

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Portqii is a MarTech company that provides productivity applications designed to enhance marketing operations. Their tools help organizations maximize the value derived from marketing automation platforms like Oracle Eloqua, Adobe Marketo, and HubSpot. Port...

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TheEngage is a marketing technology consultancy focused on helping organisations build authentic customer engagement and accelerate growth. The company achieves this by integrating data-driven insights and technology solutions into strategic marketing initi...

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Chronos Agency is a martech vendor specializing in lifecycle marketing for eCommerce businesses. The company focuses on customer retention strategies through email, SMS, and push notification marketing. Chronos helps brands boost customer lifetime value and...

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OC Digital is a Singapore-based martech vendor specializing in digital marketing and performance marketing services. The company offers a comprehensive suite of capabilities designed to enhance online visibility and engagement for businesses. These services...

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FiveStones functions as a martech consultancy with a focus on advertising technology solutions. The company holds a certified sales partner status for the Google Marketing Platform, offering specialized knowledge in its various components. This includes sup...

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Growth Tech Asia is a Singapore-based IT services and IT consulting company specializing in martech. The company focuses on driving business growth within the South East Asian region. They provide an end-to-end solution that begins with advising on business...

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Verticurl is a global marketing and demand generation agency specializing in marketing technology solutions. The company provides deep technical expertise to help B2B and B2C brands, as well as CTOs, address challenges like fragmented martech stacks, scalin...

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Apsbay is a digital marketing company that provides web design and digital marketing services. The company focuses on creating engaging websites and developing digital marketing strategies for its clients. Apsbay's process includes discovery, asset collecti...

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Agent Infinite provides a LinkedIn-centric lead generation solution for B2B, B2C, sales, and recruitment. The company offers a 3-in-1 service that includes lead funnel building, personal brand building, and outreach management. Agent Infinite designs and st...

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Metric Digital Singapore is a digital marketing agency specializing in inbound marketing strategies. The company offers a range of services designed to attract and engage customers, including search engine optimization (SEO), search engine marketing (SEM),...

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Coqnit is an AI marketing engine that generates end-to-end campaigns, creates content, and posts directly to social media platforms. The company aims to simplify marketing by allowing users to describe their vision through a single prompt, which then design...

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Amicus Pte Ltd is a Singaporean data and marketing technology company, established in 1985. It specializes in providing AI/ML-driven platforms for marketing, real estate analytics, property technology, and compliance solutions, including AML checks and DNC...

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Heroes of Digital is a Singapore performance-marketing agency at Toa Payoh that helps small and mid-sized businesses across Southeast Asia grow through measurable digital campaigns. The team specialises in Google Ads, Meta Ads, TikTok, SEO, conversion rate...

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RHAD Pte Ltd is a Singapore-based martech agency that integrates creative storytelling with technology solutions. The company offers services encompassing creative development, technology implementation, marketing strategies, and security measures. RHAD foc...

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Construct Digital is a Singapore-based independent digital marketing agency specializing in B2B. The company offers digital marketing, web design and development, data and strategy, and AI automation services. Construct Digital focuses on numbers-driven bra...

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Salween Group is a Singapore-based B2B content marketing agency specializing in demand generation programs. The agency develops content-driven, omnichannel strategies to help businesses grow. Its services encompass marketing strategy and consulting, content...

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COOP Network Asia Pacific, a subsidiary of Coop Marketing, connects corporates to consumers via its proprietary platform. Coop Marketing is a mobile platform company that leads the market through a differentiated mobile gifting ecosystem. The company's plat...

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Browse martech companies by specialism, certification & grant

Frequently asked questions

Can Singapore SMEs get a grant for marketing technology?

Often, yes. IMDA PSG can co-fund pre-approved digital-marketing and CRM solutions (up to 50% of qualifying costs for eligible SMEs), and EDG can support larger marketing-transformation projects. Confirm the specific solution and vendor are on the pre-approved list on the BusinessGrants Portal before scoping if funding is in your budget.

How do PDPA and the Do Not Call Registry affect marketing automation?

PDPA requires clear, purpose-specific consent and an easy withdrawal mechanism for direct marketing, and the Do Not Call Registry covers SMS, voice and fax. Automation platforms must record consent and screen against DNC before sending, with valid exceptions documented. Ask vendors how their platform enforces consent and DNC checks for Singapore campaigns.

Should I buy a global martech platform or use a local vendor?

Global SaaS platforms are usually cheaper per seat and more capable; local vendors cost more but absorb PDPA, integration and onboarding in-market. Many Singapore firms license a global platform and engage a local partner for setup and compliance. Decide by whether your gap is the tool or the capability to run it.

How do I avoid overlapping, wasted martech tools?

Map your stack against the customer journey before buying, and check what your CRM, email and analytics tools already do. Martech sprawl is common and expensive. A good partner audits existing tools and integrations first and recommends consolidation where features overlap, rather than adding another platform.

How do I verify a martech vendor results claims?

Ask for references in your sector, the metrics behind case studies (conversion, deliverability, attribution method), and how they measure outcomes. Be wary of vanity metrics. A credible vendor explains its attribution model, what it can and cannot influence, and ties reporting to revenue or pipeline rather than opens and clicks.