Synthesia

Automation is high-ROI in Singapore, but the gap between a tool that saves labour hours and one that needs a full-time minder shows up in year two, not the demo. Pin down grants, maintenance, and exception handling before you sign.

How to evaluate an AI / RPA process-automation provider in Singapore

• Insist on a paid, fixed-fee pilot on one high-value process (typically 4-8 weeks) with an agreed ROI baseline before committing to any wider rollout.
• Check PSG grant eligibility on the IMDA Tech Depot pre-approved list before buying — eligible SMEs can get up to 50% co-funding, but only on listed tools bought through the scheme.
• Separate brittle RPA (UI-replay bots that break when an app updates) from intelligent automation (OCR, ML, decision logic), and ask for the vendor's average bot-uptime and breakage-frequency data.
• Budget ongoing maintenance explicitly — roughly 30% of build cost per year for non-trivial RPA — and treat a 'free for 12 months' offer as a year-2 lowball to interrogate.
• Map where bots touch PDPA-regulated data and require Singapore data residency, on-prem deployment, or contractual cross-border transfer safeguards rather than a default US/EU SaaS region.
• Define exception handling and human-in-the-loop points up front: who reviews edge cases, what happens when a bot hits an unmapped scenario, and how errors are logged and escalated.

Verify for Synthesia

• Confirm key details directly with the vendor — this listing isn't vendor-managed yet.
• Ask for two recent Singapore client references you can speak with.
• Ask for a written scope of services before comparing quotes.
• Request evidence of relevant certifications and their current validity.

Questions to ask

• When the underlying apps or APIs change, who detects the breakage, who fixes it, and what is the typical turnaround and cost?
• How is licensing priced — per bot, per run, per seat — and what does the all-in year-2 cost look like once maintenance is included?
• What is your honest assessment of which of our processes should NOT be automated, and why?
• Can you share two Singapore clients of similar size and sector that we can speak to about delivery and ongoing support?

Prepared under the TechDirectory editorial byline with review credit June C; this label is not proof of identity, credentials, or a completed human review. This directory-authored checklist is not attributed to Synthesia; editorial independence has not been independently audited. Editorial standards