Analytic Edge

Analytic Edge is a marketing-analytics company that helps global brands measure and improve their marketing return on investment.

Headquarters
Singapore 189720
Founded
2015

What we do

Analytic Edge is a marketing-analytics company that helps global brands measure and improve their marketing return on investment. Combining advanced analytics with automation, it delivers solutions such as marketing mix modelling, price and promotion analysis, test-and-learn experiments, dynamic forecasting and assortment optimisation, powered by its cloud-based Qube platform. These tools enable marketers to optimise media spend and make data-driven decisions with speed and confidence. With a Singapore presence supported by operations across India, the UK and Southeast Asia, Analytic Edge serves multinational clients seeking rigorous, automated analytics. The company positions itself as a partner for turning marketing data into measurable business outcomes.

How we deliver

  • marketing mix modelling
  • dynamic forecasting
  • assortment optimisation

Company history

Analytic Edge was founded in 2015.

Locations

Headquarters: Singapore 189720