The terms in plain English
| Term | Meaning | Example |
|---|---|---|
| Bandwidth | Theoretical or contracted capacity of a link. | A 1 Gbps internet circuit. |
| Throughput | Useful data transferred in practice. | 750 Mbps during a real file transfer. |
| Latency | Time for traffic to travel from source to destination. | 6 ms to a local cloud region, 170 ms to Europe. |
| Jitter | Variation in latency between packets. | Voice calls sound choppy when jitter is high. |
| Packet loss | Packets that never arrive. | Video freezes or TCP slows down. |
Why speed tests confuse buyers
A speed test measures a specific path to a specific test server at a specific time. It does not prove that every SaaS app, cloud region or overseas office will see the same performance.
Wi-Fi also complicates the picture. A device may show a high link rate, but real throughput depends on signal quality, channel width, interference, airtime sharing, device capability and backhaul capacity.
Why distance affects throughput
TCP throughput is affected by latency, loss and window size. On long-distance paths, even small loss can reduce transfer rates sharply. This is why a large international circuit can underperform for file transfers if the path is lossy or the application is not tuned.
For real-time applications such as voice and video, latency and jitter often matter more than raw bandwidth once minimum capacity is available.
What to measure instead
Measure the thing the business cares about: call quality, page load time, backup completion, database replication lag, SaaS response time or user experience score. Network metrics explain the result, but application measurements prove the outcome.
For procurement, ask providers how they measure SLA metrics, from which points, over what windows and with which exclusions.
Performance buyer checklist
Sources and further reading
- IETF RFC 1242: Benchmarking Terminology for Network Interconnection Devices
- IETF RFC 2544: Benchmarking Methodology for Network Interconnect Devices
- TechDirectory: Network SLAs explained